Sourabh Mishra


Sourabh Mishra is an independent brand strategy consultant and works on select client projects with Proliferator Advisory, whenever brand strategy and marketing communications inputs are required.

He has over two decades’ experience leading the brand strategy planning function at leading advertising agencies like Saatchi & Saatchi, TBWA, Everest, Ogilvy, McCann and Contract. He has also worked as a brand strategist at BPL Telecom and Reliance Capital. His last assignment was as Group Chief Strategy Officer and whole-time Director at Bates CHI & Partners India, a part of the Ogilvy Group.

He has worked across categories on brands like Titan, Kwality Wall’s, Parle, Cadbury, Limca, Sprite, TVS, Skoda, Lenovo, Tang, ITC etc. He has worked very closely on positioning and launching new brands like, ITC Aashirvaad, Ayurvedic Concepts (Himalaya), Skoda Rapid and Fruit Shoot in India.

His views on marketing communications and branding have been published in leading industry publications. He also teaches marketing communications at business schools.

More details on LinkedIn:
You can also find him at @SourabhMishra